Insights into organic wine consumption: behaviour, segmentation and attribute non-attendance

3Citations
Citations of this article
17Readers
Mendeley users who have this article in their library.

This artice is free to access.

Abstract

Several studies have focused on the behaviour of consumers towards organic wine, finding varying and sometimes conflicting results. Some scholars have noted that consumers may perceive wine labelled as organic to be of a lower quality, whereas others have found that consumers are willing to pay a premium price for it. Starting from these discrepancies found in the literature, this study seeks to investigate how the organic certification influences consumers when purchasing a bottle of red wine, evaluating the possible presence of attribute non-attendance (ANA) behaviour. A choice experiment was carried out on a sample of Italian wine consumers. Findings highlight that although, on average, consumers do not prefer organic wine, there is a relevant niche in the market consisting of consumers who benefit from purchasing it. Moreover, we have found that the majority of the sample ignores the organic attribute when choosing a bottle of wine, which reveals ANA behaviour.

Cite

CITATION STYLE

APA

Boncinelli, F., Dominici, A., Gerini, F., & Marone, E. (2021). Insights into organic wine consumption: behaviour, segmentation and attribute non-attendance. Agricultural and Food Economics, 9(1). https://doi.org/10.1186/s40100-021-00176-6

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free