Kansei measurement in cooperative development techniques

Abstract

This chapter concentrates on topics of Kansei measurement to create the new criterion through measuring human's action and psychological and physiological responses. Kansei is the ability to receive the variety of information coming from another party, understand, and then apply this information to one's own thoughts. Kansei is absolutely indispensable to interactive dialogue. For interactive co-creation, consumers and manufacturers creating products through mutual and consensual dialogue and discussion are completely necessary. Nevertheless, it is extremely difficult for us humans to communicate our thoughts and consider others' desires. We must create a new criterion for understanding each other via physiological response. The availability of diverse methods of interaction promotes interpersonal communication and deepens mutual understanding.