Improving Ecommerce Performance by Dynamically Predicting the Purchased Items Using FUP Incremental Algorithm

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Abstract

Data mining or knowledge discovery is the way toward examining data according to substitute perspectives and summarizing it into accommodating information. This information can be then used to fabricate a pay, decreases costs, or both. Programming made with web mining as its key subject ought to permit clients to isolate information from a wide extent of assessments or centers, demand it, and sum up the affiliations perceived. Taking everything into account, information mining is the way toward discovering affiliations or models among many fields in colossal social instructive assortments. This paper effectively tracks down the rehashed bought things by clients. This proposed algorithm is having a higher running time than the existing FUP incremental algorithm. This algorithm efficiently finds the frequent items, and dynamically the items can be added. The entire history of the frequent item database was added and put into separate clusters. At last, we compare and choose the best-purchased items of the customer and also predict the past purchased items in the history. Based on the output, we can easily find the current status of the customer purchase.

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Kalaiselvi, K., Deepa Thilak, K., Saranya, S., Rajeshkumar, T., Malathi, M., Vijay Anand, M., & Kumaresan, K. (2023). Improving Ecommerce Performance by Dynamically Predicting the Purchased Items Using FUP Incremental Algorithm. In Lecture Notes in Networks and Systems (Vol. 396, pp. 137–147). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-981-16-9967-2_14

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