In our article we present an unusual case study in the sense that we don't present a single corporate case, but we present you a new notion, transformation economy - its characteristics: creative elements, domain and field, furthermore we show where transformations may take place: in person, physical environments, organizations and technology.
CITATION STYLE
Kristensen, T., & Horváth, D. (2012). Managing consumer’s experiences: Design as a solution for transformation. In Diversity in European Marketing: Text and Cases (pp. 219–233). Gabler Verlag. https://doi.org/10.1007/978-3-8349-6976-7_10
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