As Características Competitivas que Impactam a Adoção de Inovação: Um Estudo sobre Sistemas de Pagamentos Móveis

Abstract

This paper aims to argue the competitive characteristics that would impact the adoption of mobile payments for the end user under the perception of this sector executives, in order to figure out a answer to the following question: what is the current vision from the executives related to the Brazilian mobile payment market regarding the consumer innovation adoption elements. This paper also intends to contextualize and describe the participants on this scheme. The exploratory paper was developed by means of structured interviews with ten executives representing the mobile payment market. The gotten data had been analyzed by the technical of importance performance matrix and the results indicate that convenience, compatibility with the current user habits and ease of use are the competitive characteristics of mobile payments solutions that should deserve more attention from the solutions developers, to enhance the consumer adoption level. (English) [ABSTRACT FROM AUTHOR]