Perception of investors towards risk in various investment avenues

Abstract

Investment is the process of Allocation of money with the expectation receiving additional returns in the feature. In any investment risk is inherent. An investor will take decisions on financial investment avenue on basis of demographical factors, Socio-Economic factors, Life Style, etc.., and an investor can estimate the risk on particular investment avenue. Risk is an important factor that influences the financial investment decisions. In this study an attempt has been made to find out the impact of knowledge level on risk taking ability of investor and investors perception towards risk in various investment avenues at Kurnool district of Andhrapradesh.