Hyper-localizing e-Commerce Strategy: An Emerging Market Perspective

Abstract

With the rise of global competition, multinationals are facing a decline in sales outside of their home regions as startups chip away at their dominance. One method of countering this trending decline is to embrace a hyper-localization e-commerce strategy, wherein unique locale-specific consumer segments are identified and then targeted to meet hyper-local needs and consumer demands. This piece identifies how organizations are developing hyper-localized strategies and leveraging local resources to deliver their product, services, and communications to the targeted emerging economies.