Buddhists’ Motivations for Revisiting Religious Temples in Malaysia

Abstract

This study aims to unravel the motivations of Malaysian Buddhists in revisiting religious temple. Although there are various sacred sites for Chinese believers, but less writers have tried to draw a systematic research into Chinese religious tourism in Asia. Empirical results from this study discovered that religious value, personal and spiritual growth, as well as the need for social interaction have significant effects on revisit intention. However, the aspects of achievement and cultural value were found to be insignificant. By understanding the underlying motivations, the businessmen and government will be benefited when participating into the religious tourism sector.