Skip to main content
Book Chapter

Exploring Islamic Brand Experience Through Focus Group: Case Study on Airlines Industry in Malaysia

  • Musa R
  • Othman R
  • Muda M
Springer Singapore, (2016), 283-289
DOI: 10.1007/978-981-10-1458-1_27
N/ACitations
Citations of this article
8Readers
Mendeley users who have this article in their library.
Get full text

Abstract

Musa, R., Othman, R., & Muda, M. (2016). Exploring Islamic Brand Experience Through Focus Group: Case Study on Airlines Industry in Malaysia. In Regional Conference on Science, Technology and Social Sciences (RCSTSS 2014) (pp. 283-289). Springer Singapore.

Cite

CITATION STYLE

APA

Musa, R., Othman, R., & Muda, M. (2016). Exploring Islamic Brand Experience Through Focus Group: Case Study on Airlines Industry in Malaysia. In Regional Conference on Science, Technology and Social Sciences (RCSTSS 2014) (pp. 283–289). Springer Singapore. https://doi.org/10.1007/978-981-10-1458-1_27

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free