The Effect of Corporate Social Responsibility on the Corporate Image and Purchase Intention

  • Jeon J
N/ACitations
Citations of this article
27Readers
Mendeley users who have this article in their library.

Abstract

This study examines the effect of corporate social responsibility on the corporate image and purchase intention. The data were obtained from 320 male and female'C'university students in Daejeon in October of 2010. The data were analyzed by descriptive statistics, factor …

Cite

CITATION STYLE

APA

Jeon, J.-H. (2011). The Effect of Corporate Social Responsibility on the Corporate Image and Purchase Intention. Journal of the Korean Society of Clothing and Textiles, 35(5), 547–560. https://doi.org/10.5850/jksct.2011.35.5.547

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free