Abstract
This study examines the effect of corporate social responsibility on the corporate image and purchase intention. The data were obtained from 320 male and female'C'university students in Daejeon in October of 2010. The data were analyzed by descriptive statistics, factor …
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CITATION STYLE
APA
Jeon, J.-H. (2011). The Effect of Corporate Social Responsibility on the Corporate Image and Purchase Intention. Journal of the Korean Society of Clothing and Textiles, 35(5), 547–560. https://doi.org/10.5850/jksct.2011.35.5.547
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