The analysis of incidental learning in the affinity spaces of a smartphone game “Neko Atsume”

Abstract

This study investigated the player community of the smartphone game Neko Atsume: Kitty Collector in terms of incidental learning. The game attracts both gamers and non-gamers alike with its simple and unique game design that facilitates emergent narrative among the users even though the game does not offer any in-game communication means. The researchers conducted an international user survey to understand the game experience of the users. The result of the user survey revealed how users were engaged in social communication enhanced by game play.