Impact Assessment of Refresher Investor Awareness Sessions for Rural Citizens

Abstract

Technological revolutions have resulted in adoption of digital services by both public and private sectors. In this era of digitisation, the use of digital services increases the accessibility and penetration among the masses. This study is a review of the impact of the refresher investor awareness programme (IAP) conducted by the Government of India through Common Services Centres (CSC). The programme targets rural citizens to educate them about financial aspects including savings, investments and insurances. The study is an impact assessment of the programme and adopts a multivariate model to investigate the correlation between adoption constructs to the final outcome. The constructs comprise of training service quality, user satisfaction, training comprehension, usefulness and perceived benefits which impact the dependent constructs, namely, behavioural intention and social benefits. A total of 378 respondents have been considered for the assessment. Findings may be beneficial for policy-makers for initiation of similar programmes in future. Keywords