Factor Affecting Mobile Banking Adaptation In Pakistan

Abstract

Purpose: The purpose of this paper is to study the important factors which help explain consumer intention and use behavior in mobile banking adoption Methodology: A questionnaire was utilized to evaluate customer responses on a five-point Likert scale. A convenience sampling technique was used to collect data from a sample of 452 respondents in Pakistan. The data were analyzed using SPSS for Cronbach’s alpha and Regression.  Findings: The results of the study show that most of the predictors of the intention, including perceived value, performance expectancy, habit, social influence, effort expectancy, hedonic motivation (except for facilitating condition), perceived risk, and trust, are significant. All predictors of usage behavior are significant.   Conclusion: The findings of this paper are not only interesting in terms of boosting mobile banking diffusion rate, but also in terms of financial inclusion of the vast majority of mobile users. Further, the impact of the intention, facilitating condition, and habit was checked on actual use behavior since people tend not always to act upon their intentions.