Abstract
A taxonomy of consumer varied purchasing behavior is needed to deal with confusing terminology and relate consumer varied purchasing behavior (CVPB) to other forms of consumer purchasing behavior.
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APA
Yang, Y. I., & Smith, A. E. (2015). Toward a Taxonomy of Varied Purchasing Behavior. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 437–441). Springer Nature. https://doi.org/10.1007/978-3-319-13162-7_116
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