Applied Marketing

Abstract

The article explores trend for mobile app in food retailing in the U.S. as of January 2016. Brands are advised to engage consumers from promotions, loyalty programs and geo-targeted discounted as they opt out for push notification and open text messages. It advises to integrate mobile apps with the point-of-sale system and focuses on location-based marketing. Also mentioned are trends for third-part apps like Clover App Market from First Data and in-store application from RW3 Technologies Inc.