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One World Order: Marketing the Globe with the Cultural Acceptance Meter

Springer Nature, (2015), 198-203
DOI: 10.1007/978-3-319-11779-9_72
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Abstract

One cannot effectively market without recognizing the importance of globalization. Globalization is not new; having existed since people started communicating outside their community to discover different cultures, people, languages, governments and values. Globalization requires organizations to market to multiple ethnicities. The Cultural Acceptance Meter (CAM) can assist with achieving success.

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APA

Levantrosser, D. (2015). One World Order: Marketing the Globe with the Cultural Acceptance Meter. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 198–203). Springer Nature. https://doi.org/10.1007/978-3-319-11779-9_72

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