PEMASARAN ELEKTRONIK MELALUI APLIKASI JEJARING SOSIAL

Abstract

Social media have potential to assist Small & Medium Enterprises (SME) businesspersons in marketing their products and services. Social media offers efficiency since it can cover broad areas with low cost. By social network, SME businesspersons can conduct marketing activities e.g. products/service launch, communicating with (prospective) consumers, and business-network expansion. This advantageous potential are taken by businesspersons of SME in Indonesia. This quantitative-descriptive research focused on social media use of SME in Bengkulu and Jambi province. Data collection method is by survey to respondents in Bengkulu and Jambi province. The Purposively-chosen respondents are those who're engaged in SME (owners & workers). This research showed that large number of SME businesspersons were engaged in product selling, not services. A few of them sold local product. Majority of SME businesspersons accessed internet wirelessly or by mobile access. Most of them targeted local market, just few of SME businesspersons targeted national and international one. Social network applications used were: facebook, email, blackberry messenger, trade websites, twitter, personal website. Their marketing-communication activities were uploading photo to describe to prospect of consumer regarding their products, writting status about product, or reviewing the products.