Automa-persona: A process to extract knowledge automatic for improving personas

Abstract

During the development of a product, it is necessary for a designer to attempt the special needs of devices and also the target users. To help designers with the problem to attend users' needs, a technique called Personas is applied during the project. Usually, the Personas creation process is manual, lengthy and also it doesn't have a attendance during the project. With this objective in mind, this paper presents a process to automatize and to address the users needs through Personas during the whole project. © Springer-Verlag Berlin Heidelberg 2013.