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CITATION STYLE
APA
Zhiyan, W., Borgerson, J., & Schroeder, J. (2013). The 2008 Beijing Olympics Opening Ceremony: Branding China for the World. In From Chinese Brand Culture to Global Brands (pp. 78–109). Palgrave Macmillan UK. https://doi.org/10.1057/9781137276353_4
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