Pervasive information architecture and media ecosystem: A brazilian video on demand user experience

Abstract

This paper evaluates user’s consumption and interaction with video on demand focused on the Globo Play app provided by Brazil’s largest TV network: TV Globo. Globo Play stands as an answer to the video on demand request addressed by Globo in a market scenario filled with world competitors like Netflix and Youtube. Cooperative evaluation and SUS results pointed out that there still is much to do in order to improve and to meet user’s requirements in what concerns quality of interaction, according to pervasive information architecture guidelines. User sessions indicated non-attendance to some usability issues as well. We came to the conclusion that the new world of ubiquity and pervasiveness probably does not make the traditional aspects of usability and user’s experience disappear.