Do intangible assets and innovation orientation influence competitive advantages? A case study of SMEs in Indonesia

Abstract

Competition in small and medium-sized businesses (SMEs) is growing in the era of transition. As a result, these advances are putting pressure on the retail sector to find new and efficient solutions to boost retail and customer experience. Meanwhile, in Central Java, Indonesia, there is one specific SME type that is part of the nation's cultural heritage, namely Batik SME. This study aims to determine the effect of Intangible Assets and Innovation Orientation on the Competitive Advantages of Batik SMEs in Central Java, Indonesia. This study's method was an explanatory survey method with a type of decompression-verification study from primary data obtained from Batik SMEs and using PLS SEM in analyzing the data of the book. The results of this study indicate that Intangible Assets with Path coefficient (β) = 0.320, P value <0.001 ( <0.038 ( <0.001 (