Spirituality and Health Tourism

Abstract

Health tourism – as part of the health sector and motor of the tourist industry – in its various forms is among the long-term growth markets in Germany. Numerous suppliers have adjusted to this development by offering a wide range of products and services, therapies and programmes both where people live and in holiday destinations. Given the multi-layered competition, every supplier has to obey the following: To attract new guests and keep the regular ones, you have to have a detailed knowledge of your target group and their interests; you have to know how to best reach and gain them as your customers.