Pengaruh Harga, Nilai Pelanggan dan Citra Perusahaan terhadap Kepuasan Pelanggan

Abstract

This study aims to examine and analyze the effect of price, customer value, and company image on customer satisfaction in La Lati's broiler business. This research was conducted on 50 customers of La Lati's beef cattle business. The study was conducted using a questionnaire instrument that has been tested for validity and reliability. The analytical tool used is multiple linear regression analysis. Based on the results of data analysis and hypothesis testing, it was found that simultaneously and partially price, customer value and company image had a positive and significant effect on customer satisfaction.