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The Value of Customer Journey Mapping and Analysis in Design Thinking Projects

Lecture Notes in Business Information Processing (2019) 361 333-336
DOI: 10.1007/978-3-030-30429-4_25
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Abstract

In Corvinus Business School we are organizing innovation projects with the methodology of Design Thinking from year to year with multiple partners representing more industries. In this paper, we use three industries as case studies to show our experiences of the added value of Customer Journey Mapping and Analysis in Design Thinking projects.

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Fehér, P., & Varga, K. (2019). The Value of Customer Journey Mapping and Analysis in Design Thinking Projects. In Lecture Notes in Business Information Processing (Vol. 361, pp. 333–336). Springer Verlag. https://doi.org/10.1007/978-3-030-30429-4_25

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