Rebranding UMKM Desa Watugolong: Meningkatkan Brand Awareness dari UMKM Keripik Gadung

Abstract

The role of UMKM is very significant to the Indonesian economy, both in terms of the number of business units, employment, and contribution to gross domestic product (GDP). To develop a business, SMEs cannot be separated from how to brand products effectively. Watugolong Village was a village that has a low level of brand awareness related to the branding of gadung chips SMEs. This community service aims to increase public brand awareness in the economic field. The method used in this community service is in the form of counseling about the understanding of IP and the importance of HKI for the business world. The community service partner was Watugolong Village in Sidoarjo. The results of Community Service obtained were the understanding and desire of the community service object to manage and register IP in the interests of its business.