Clustering method using item preference based on RFM for recommendation system in U-commerce

Abstract

This paper proposes a new method using clustering of item preference based on Recency, Frequency, Monetary (RFM) for recommendation system in u-commerce under fixed mobile convergence service environment which is required by real time accessibility and agility. In this paper, using an implicit method without onerous question and answer to the users, not used user's profile for rating to reduce customers' search effort, it is necessary for us to keep the scoring of RFM to be able to reflect the attributes of the item and clustering in order to improve the accuracy of recommendation with high purchasability. To verify improved better performance of proposing system than the previous systems, we carry out the experiments in the same dataset collected in a cosmetic internet shopping mall. © 2013 Springer Science+Business Media.