Mudança organizacional estratégica em um banco público: Uma análise a partir da perda da conta movimento

Abstract

The aim of this paper is to analyze the process, context and content of strategic change in the Bank of Brazil in the period comprehended between 1986 and 2012. For this, was conducted a qualitative study from primary and secondary data, which were analyzed using semantic and intensive content analysis. Beginning with the loss of the cash account, are presented the main subsequent changes in the organization. It was found that changing the Bank of Brazil was given on its own existence ratio over time by virtue of its connection and through a range of minor but significant changes. Although the vision of the market on public institutions are still tied to the inefficient bureaucratic organizations results gives way to modern administrations of public companies who wish to transform their institutions into companies committed to its social role and at the same time, prove profitability and sustainability.