Impacts of Relative Advantage of Fast Food Restaurant’s O2O Service and Consumer Involvement on Consumer Engagement, and Store Loyalty: Focused on MZ Generations in Untact Consumption Era

Young-Eun LEE; Yong-Ki LEE

Journal ArticleOPEN ACCESS

Impacts of Relative Advantage of Fast Food Restaurant’s O2O Service and Consumer Involvement on Consumer Engagement, and Store Loyalty: Focused on MZ Generations in Untact Consumption Era

LEE Y
LEE Y

The Korean Journal of Franchise Management (2020) 11(2) 41-51

DOI: 10.21871/kjfm.2020.6.11.2.41

N/ACitations

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Abstract

Purpose: Fast food franchise companies are trying a variety of innovative services to increase their competitiveness in response to changes in population composition in the fast food market and rapid changes in consumption trends due to technological development …

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CITATION STYLE

APA

LEE, Y.-E., & LEE, Y.-K. (2020). Impacts of Relative Advantage of Fast Food Restaurant’s O2O Service and Consumer Involvement on Consumer Engagement, and Store Loyalty: Focused on MZ Generations in Untact Consumption Era. The Korean Journal of Franchise Management, 11(2), 41–51. https://doi.org/10.21871/kjfm.2020.6.11.2.41

Impacts of Relative Advantage of Fast Food Restaurant’s O2O Service and Consumer Involvement on Consumer Engagement, and Store Loyalty: Focused on MZ Generations in Untact Consumption Era

Abstract

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