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Customer Privacy and Database Marketing

  • Blattberg R
  • Kim B
  • Neslin S
DOI: 10.1007/978-0-387-72579-6_4
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Abstract

… evidence for example that privacy concerns hinder e-commerce. We discuss current firm practices regarding privacy, as well as some of the major laws regarding customer privacy. We conclude with a review of potential solutions to privacy concerns, including regulation, …

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APA

Blattberg, R. C., Kim, B.-D., & Neslin, S. A. (2008). Customer Privacy and Database Marketing (pp. 75–101). https://doi.org/10.1007/978-0-387-72579-6_4

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