CITATION STYLE
Geise, F. A. (2017). Integration of Consumers into New Product Development by Social Media-Based Crowdsourcing – Findings from the Consumer Goods Industry in Germany. In Advances in Advertising Research (Vol. VII) (pp. 15–27). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-15220-8_2
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