Impact of electronic commerce on the sporting goods market

Abstract

With the popularization and application of the Internet, the growing popularity of online shopping in the country, and e-commerce has made great progress, the future development of space is unlimited. The current rapid development of e-commerce, e-commerce development accurately grasp the current situation and future trends will help us avoiding disadvantages, to further promote the steady development of e-commerce. In various industries, e-commerce marketing model is a new way. In this paper, the status quo of the sporting goods industry, through research on the current application of e-commerce sporting goods industry, the basic situation and empirical research on the purchase through ecommerce sporting goods consumers, e-commerce model analysis under the influence of many consumers to buy sporting goods factors, and propose targeted marketing strategies. Designed to guide enterprises to increase the number of domestic sporting goods e-commerce applications efforts to promote China's sports goods industry to enhance the overall performance and enhance overall competitiveness.