Big Data in Ecuadorian Universities

Abstract

This big data is the basis for creating new strategies by understanding that the value of data and the information extracted from it is the new gold mine. The objective of this article is to determine the contents and practices of big data that the academy has included, identifying the characteristics for the implementation of an academic plan with emphasis on the linkage of big data in the careers of journalism and social communication. This work integrates the quantitative and qualitative methods, developed for the use of big data in the communication field; the undergraduate academic offerings and curriculum were analyzed to determine the subjects related to big data. The result shows that journalism has at its disposal a number of digital tools, and their use is not optional in journalistic work; big data allows the technological processing of large volumes of data.