The influence of information disclosure of social networking site on consumers’ food safety perception in tourism factories

Abstract

Incidents relative to food safety issues have damaged consumers’ trust in these food providers as well as their purchase intention. Hence, it is important to regain this trust and regain consumers’ purchase intention. Information regarding products and food providers plays an essential role in enhancing consumers’ trust in food safety. A total number of 398 valid survey samples was analysed by using the analytical methods of PROCESS. Accordingly, the results of this article indicate that trust in food safety mediate between information disclosure of social networking site and purchase intention. Different food types such as utilitarian and hedonic foods moderate between consumers’ trust in food safety and purchase intention. The moderated mediation effect of information disclosure of social networking site on purchase intention via TFS is detailed and depends on food types.