The Resource-Based View as a Foundation for a Market Segmentation Theory: Development of Theoretical Constructs and a Conceptual Framework

Abstract

This paper shows the importance of resources and capabilities for market segmentation. Therefore, a theoretical foundation for the resource-based view of market segmentation is provided. The main purpose of this paper is to identify the relevant constructs and to develop a conceptual framework that enables an evaluation of resources and capabilities for market segmentation regarding their indirect effect on the organizational performance. This framework provides a basis for further research and validation of the resource-based view of market segmentation.