Consumers’ perceptions on green and smart furniture innovation

Abstract

Ecological and intelligent furniture appears to gain popularity since both smart multi-functionality and eco-sensitivity seem to grow. On the other hand, an emergent stream of the entrepreneurship literature regards the involvement of customers in the definition and creation of value to new products and services as vital; value creation strategies focus actually on the location and exploitation of the various dimensions along which customers perceive value. The study investigates the perceptions of consumers of the third age regarding the attractiveness of green smart furniture (GSF) products. The research contains data from a random sample of 399 consumers from different regions of Greece during 2013. The data were recorded, processed and analysed via the statistical package SPSSWIN ver 20.0. According to the findings, third age consumers’ everyday living and its difficulties regarding the use of furniture seem to play the most significant role, along with health improvement support and environmental protection. However, price plays also a crucial role.