An ergonomic evaluation of the adaptation of Polish online stores to the needs of the elderly

Abstract

Recently websites have been a key intermediary in the exchange of information. The share of trade conducted based on online services transactions is also dynamically growing. Among people using online services and communicating this way, are now also the elderly. These are often people whose first contact with these technologies occurred during adulthood. Many of elderly people did not use a computer in their work, and their first contact with the Internet has been during their retirement. In conclusion, the currently operating focus in Poland on young online shoppers is faulty. With the increasing proportion of elderly people in Polish society and the dissemination of computer technology among them, the need for senior-friendly online stores will grow. The choice of this form of purchase will be decided by convenience, price, range of goods and delivery terms. However, the ultimate determinants of whether elderly users will enjoy the benefits of online shopping are the ergonomic features of services, particularly criteria such as: security, ease of use, rule transparency and ascetic aesthetics. © 2014 Springer International Publishing.