An indirect method of attitude measurement

Abstract

In three experiments, attitudes were measured using a direct method and then measured using an indirect method of profile rating. In two of the experiments, interaction effects were detected, indicating that the hypothesized bias is not present as a main effect but is a function of contextual factors. In a third experiment, main effects not disclosed by a direct method were observed.The profile rating method appears useful for the detection of bias not revealed by direct methods and for specification of some of the complex conditions under which bias will occur. © 1979, The Psychonomic Society, Inc.. All rights reserved.