Data strategy framework in servitization: Case study of service development for a vehicle fleet

Abstract

Many companies have been adopting a service business strategy especially in mature industries in order to differentiate their offering and enhance a customer engagement already decades. Therefore, the servitization has been global trend especially among many traditional manufacturing companies and there is a lot of research done in this are but on the other side small or medium size enterprises (SME) has got a less attention in literature. In this paper, the data strategy framework will be presented to develop Proof of Concept (POC) in software development for SMEs companies. Special attention will be paid to take into account the business requirements before software implementation. The purpose of POC is to demonstrate the feasibility of new concept to improve service operation. The service operation improvement is new differentiation possibility to service providers. Lean service development method is utilized in the development of POC to ensure the fulfilment of business requirements. The presented data strategy framework is applied to enhance the service operation efficiency for vehicle fleet manager. The market for the vehicle fleet manager is increasing due to the on-going change in a transport systems. Mobility as a Service (MaaS) is becoming more popular model for different transport methods and this opens new market for the operator who manages whole vehicle fleet. The winner in the new growing market is the player who can manage their operation most effectively and therefore utilizing data is critical success factor.