Service innovation and service design in the German printing industry

Abstract

Service innovation has received less attention in science over the last years compared to product innovation, although the importance of service innovation is steadily growing. In fact, for the printing industry service innovation and the service design approach have received almost no attention at all. Because of the current crisis in the printing industry that is due to digitalising, there is considerable pressure to find new business opportunities. Service innovation and design can perhaps help to overcome the crisis, so that companies can remain competitive in a dynamic business climate. Therefore, this chapter analyses cross-industry benchmarks in the field of service innovation and service design. The use of the Circle of Service Design is shown in order to highlight possible opportunities for the printing industry to develop better and optimised services in the future.