Role of Pakistani Media in Educating the Masses: Analyzing Need for National Media Policy

Abstract

Mass media is considered as one of the most important means of communication. There are certain agencies of education like home, family, and society which play important role in educating masses. Along with these agencies, media has an important role to educate the masses as it has ability to influence the masses. This research analyzes the media landscape in Pakistan and its role in educating the masses. An in-depth analysis of media in Pakistan elaborates that media in Pakistan is not playing a vibrant and effective role to educate due to vested interests of media conglomerates. Both private and state-owned media require a complete revamp and revisit.The need is felt is to design contents keeping in social and psychological needs of the people. It was suggested that while formulating national media policy all stakeholders- government, private media, consumers and intellectuals, and academia should be consulted.