Universal classification of goods and services for marketing and logistics

4Citations
Citations of this article
22Readers
Mendeley users who have this article in their library.

Abstract

The paper pays attention to the limited opportunities of small businesses in the development of product promotion programs and logistic schemes. Most entrepreneurs turn to specialized firms or hire specialists. We propose to develop an algorithm (and in further program) for determining the product class, which can be used by any entrepreneur. After determining the product class, the user will be offered the entire suitable list of promotion tools including 4 groups: advertising, promotion, public relations, direct marketing and variants of delivery: types of vehicles, routes. This article attempts to solve the first problem-to develop a universal classification of goods and services. The classification includes 18 classes of goods and services.

Cite

CITATION STYLE

APA

Parshukov, A. E., Aleksandrov, I., & Fedorova, M. (2020). Universal classification of goods and services for marketing and logistics. In E3S Web of Conferences (Vol. 217). EDP Sciences. https://doi.org/10.1051/e3sconf/202021707001

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free