Abstract
A TURBULENT HISTORY BETWEEN CARMAKERS AND DEALERS HAS KEPT AUTOMOTIVE SALES AND MARKETING IN THE DARK AGES. NOW AUTOMAKERS THINK THEY FINALLY HAVE FOUND THE RIGHT FORMULA TO BOOST SALES AND BUILD CUSTOMER SERVICE.
Cite
CITATION STYLE
APA
McMaster, M. (2001). Shifting Gears. Sales and Marketing Management, 153(8), 43. https://doi.org/10.5621/sciefictstud.45.2.0396
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