The Effect of Market and Entrepreneurial Orientation on Firm Performance

Abstract

Market orientation (MO) and Entrepreneurial orientation (EO) have gained the importance in today’s world. Now these two are considered the main sources in the increase of firm performance. A corelation analysis is performed to understand and determine whether the market orientation and entrepreneurial orientation is associated with the firm performance. The Past studies did not analyze the effect of MO and EO on the firm performance. The research design and methodology adopted is given together with the findings leading to the conclusions related to propositions concerning the variables. The data is collected from various reputed universities that are giving the business education. Entrepreneurial orientation and market orientation provides the basic knowledge about the organizational learning that enables the organization to achieve the high performance and to understand the values of customers (Liu et al, 2002). The paper draws on survey data from 100 students including male and female students. The results show that EO and MO are strongly co-related with dependent variable. However, a few recommendations and future research is also given.