COMMUNICATION AND INFORMATION SHARING PRACTICES WITH CUSTOMERS AND SUPPLIERS IN SUSTAINABILITY REPORTS BY ELECTRICAL COMPANIES

Abstract

Objective: This study aimed to identify the practices of communication and information sharing with customers and suppliers, disclosed in sustainability reports by electric companies listed in B3. Background: The Stakeholders Theory emphasizes the active management of the business environment, taking into account the interests of all the groups involved. It emphasizes the creation of shared value, through dialogue, in which the practices of communication and information sharing can contribute to the generation of results by the innovation of products and processes. Method: A descriptive and documentary research was conducted with a qualitative approach, having as an empirical cut the sustainability reports of 38 Brazilian electric companies, referring to the year 2014. Results: The ombudsman's office was seen as a channel of communication with clients more evidenced in the reports, together the adherence to social networks and promotion of accessibility by the relationship channels fo)