The Impact of Entrepreneurial Orientation on Innovative Performance in Jordanian SMEs During the Covid-19 Pandemic

Abstract

The purpose of this research was to evaluate the impact of entrepreneurial orientation (EO) in the setting of Jordanian SMEs, and to empirically examine the relationship between entrepreneurial orientation (EO) and its dimensions, namely innovativeness, risk-taking, and proactiveness, and innovative performance. As a result, data were gathered through a questionnaire survey given to 361 managers/owners of SMEs in Jordan, with a specific emphasis on those based in Zarqa city. 221 questionnaire surveys were recovered and declared suitable for analysis out of the 361 disseminated. IBM SPSS Statistics 22 was used in analysis of the data. The findings indicate that entrepreneurial orientation does have a significantly positive link with innovative performance. However, the entrepreneurial orientation aspects of innovativeness, risk-taking, and proactiveness were shown to have a negligible influence on innovative performance. According to these findings, the researcher suggests that Jordanian SMEs prioritize the entrepreneurial orientation aspects explored in this study in order to strengthen their entrepreneurial culture and innovative performance.