Productization: Transforming from developing customer-specific software to product software

Abstract

Developing product software is getting increasing attention from both academics and practitioners. Organizations are recognizing the benefits and importance of developing a product for a market. Also, several software companies that develop customer-specific software have identified a need to change to developing and selling product software. Since few studies are available in this domain, it is difficult for organizations to handle such a transformation. In this research, we introduce the productization process that describes the transformation from developing customer-specific software to product software. © 2010 Springer-Verlag Berlin Heidelberg.