The application of ontology technology in e-commerce recommendation system

Abstract

Ontology is an explicit specification of a conceptual model. Semantic ontology and e-commerce recommendation technologies can the product knowledge to meet network conditions, user needs and recommend functional knowledge of effective knowledge acquisition; aggregation and intelligent recommendations work requirements, to meet large-scale e-commerce recommendation system, quality and strong real-time requirements. Finally, the recommendation system in E-Commerce is proposed based on ontology technology. Our experiments showed that we adopt ontology to develop the recommendation system in order to improve the efficiency of recommendation in e-commerce. The experimental results indicate that this method has great effective promise. © 2012 Springer-Verlag GmbH.