This study explored the grammar of successful brand names in Korean from a linguistic perspective. We looked at three linguistic areas: phonological features, morphological structures, and semantic interpretations. Each of the major linguistic components proved to be effective, and this result may set up a general branding framework applied to all products.
CITATION STYLE
Noh, J., & Suh, J. (2015). Brand Naming for Sucessful Korean Brands: A Linguistic Approach. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 70). Springer Nature. https://doi.org/10.1007/978-3-319-11845-1_26
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