Marketing Strategy Of “Tilik” Short Film Analyzed By Social Network

Abstract

The short film Tilik is a phenomenon where its achievement in terms of viewers on YouTube is the highest in the short film category. Through social network analysis (SNA) on the Twitter platform, it can be concluded that in the viral process of Tilik's film, there are several aspects that need attention, there are: Movieholics who invited to watch before release, reviews from Movieholics who have big followers on twitter, popularize the main character, Poster / meme / quote, and release date. This variable can be a concern for filmmakers, government, and people related to the film industry, especially short films.