Does Gender and Accent of Voice Matter?: An Interactive Voice Response (IVR) experiment

7Citations
Citations of this article
21Readers
Mendeley users who have this article in their library.
Get full text

Abstract

We explore the impact of the gender and accent of the voice recording in Interactive Voice Response (IVR) systems in low-literate and patriarchal contexts. We conducted a small randomized control trial (RCT) with 62 participants, prompting them to identify myths and factual statements from a list of 10 prompts. One of four sets of recordings were randomized for each participant: Male formal (MF), Male Informal (MI), Female Formal (FF), and Female Informal (FI). We found that (a) male participants found male voices as providing more accurate information, (b) formal voice made myths seem accurate to male participants, (c) there was a significant impact of participant education level on correctly identifying myths, and (d) female participants were more knowledgeable about maternal health facts. Our study provides some basic guidelines on the potential characteristics of the voice used in IVR systems when deployment is in low-literate, and patriarchal communities.

References Powered by Scopus

"yours is better!" Participant response bias in HCI

220Citations
N/AReaders
Get full text

Sangeet Swara: A community-moderated voice forum in rural India

83Citations
N/AReaders
Get full text

Short message service communication improves exclusive breastfeeding and early postpartum contraception in a low- to middle-income country setting: a randomised trial

71Citations
N/AReaders
Get full text

Cited by Powered by Scopus

Age group classification and gender recognition from speech with temporal convolutional neural networks

32Citations
N/AReaders
Get full text

Indigenous Women Managing Pregnancy Complications in Rural Ecuador: Barriers and Opportunities to Enhance Antenatal Care

15Citations
N/AReaders
Get full text

Unsettling Care Infrastructures: From the Individual to the Structural in a Digital Maternal and Child Health Intervention

8Citations
N/AReaders
Get full text

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Cite

CITATION STYLE

APA

Mubarak, E., Shahid, T., Mustafa, M., & Naseem, M. (2020). Does Gender and Accent of Voice Matter?: An Interactive Voice Response (IVR) experiment. In ACM International Conference Proceeding Series. Association for Computing Machinery. https://doi.org/10.1145/3392561.3397588

Readers' Seniority

Tooltip

PhD / Post grad / Masters / Doc 8

73%

Professor / Associate Prof. 2

18%

Lecturer / Post doc 1

9%

Readers' Discipline

Tooltip

Computer Science 4

40%

Design 2

20%

Social Sciences 2

20%

Environmental Science 2

20%

Save time finding and organizing research with Mendeley

Sign up for free